In this episode, KymB gets the “blunt” facts in a candid conversation In this episode, KymB gets the “blunt” facts in a candid conversation with Renata Serban.
Renata Serban is an award-winning cannabis accountant and Founder/CEO of Highly Elevated CPA. Renata Serban has a wide-ranging background in many disciplines, including chemical engineering and finance, making her eminently qualified to advise cannabis entrepreneurs and guide their businesses forward.
Renata, a Certified Public Accountant and Certified Management Accountant, is driven by a passion to help cannabis businesses start, grow, and thrive. With a unique mix of private and public accounting experience, she has successfully served her clients while advocating for the cannabis industry through state and global organizations.
Renata is excited to see more women entering the cannabis space and breaking down stereotypes. She also discusses the specific obstacles faced by cannabis entrepreneurs, many created by the new business operators themselves, who enter a difficult industry with passionate ideals but without a clearly formulated business plan. She describes the challenges of operating in a highly regulated industry and the lack of specific guidance for accountants. Tune in to learn some fun facts about Renata and hear her thoughts on the future of cannabis—change is coming!
