Christine Ianuzzi, CEO CMB on Highest in the Room Podcast

HITR #26: Christine Ianuzzi, Be in the Right Room, CMB

CMB, Cannabis Means Business, NY Global Edition, formerly CWCBExpo

In this episode, KymB sits down with Christine Ianuzzi, CEO of Cannabis Means Business (CMB), to get the blunt facts on the state of cannabis today and the upcoming CMB Conference in NYC.

What’s Hot in Cannabis Right Now?

  • The push for nationwide legalization – Over 70% of Americans support it!
  • Entrepreneurship – Breaking into the industry and making it work
  • Branding – Standing out in a competitive market is more important than ever

What’s Out?

  • Unhealthy, low-quality products
  • Negativity – Cannabis is about community, business, and lifestyle

CMB is More Than a Trade Show – It’s a Movement!

Christine and KymB talk about why CMB, formerly CWCBExpo, is getting back to its roots and why being in the right room matters. NYC and CMB are where business happens!

Patty Roe Highest in the Room

HITR #25: Patty Roe, Community Building, Pink Sesh, PS Society

PS Society

Patty Roe, Founder of Pink Sesh and the PS Society

 

From Passion to Purpose: How Patty Roe Built a Community for Women in Cannabis.

 

In this episode, KymB sits down with Patty Roe, founder of PS Society, a nonprofit dedicated to supporting, elevating, and empowering women in the cannabis industry. Discover how Pink Sesh evolved into PS Society, fostering a powerful community of women leaders. Beyond the cannabis industry, PS Society empowers women across various fields, offering programs that combat loneliness and isolation, creating connections that uplift and inspire.

 

Learn how Patty’s journey took her from California to Michigan, navigating the cannabis space, overcoming challenges, and building a thriving, mission-driven organization. Gain valuable insights and advice on breaking into the industry, including the challenges of letting go of what isn’t working and the courage it takes to start something entirely new.

 

Listen now and be inspired by a pioneer in cannabis entrepreneurship and community building.

Kristin Jordan, Highest in the Room

HITR #24: Kristin Jordan, on Cannabis Commercial Real Estate

Park Jordan Real Estate

This week on The Highest: In the Room, KymB sits down with Kristin Jordan, Founder and CEO of Park Jordan Real Estate, for a dynamic conversation about the ever-evolving cannabis industry.

 

What are the biggest ~avoidable~ pitfalls to navigate in commercial cannabis real estate? Tune in to find out.

 

The latest episode of Highest In The Room covers real estate challenges and success strategies, while Kristin also shares her insights on what’s trending “in” and what’s falling “out” as cannabis transforms into a lifestyle integrated into everyday living.

 

Recognized by Forbes as one of “Fifteen Powerful and Innovative Women in Cannabis Right Now,” Kristin founded Mannada Events and is also a professor in LIM College’s Cannabis Business programs.

HITR #24: Charles Warner, Cannabis & Tech Today

Cannabis & Tech Today CTT

Highest in the Room with KymB

 

Get ready for a dynamic conversation with Charles Warner, CEO of Innovative Properties Worldwide, the powerhouse behind Cannabis & Tech Today, and CMO of STM Canna, pre-roll automation technology company.

 

Based in Denver but with roots in Washington State, Charles shares his passion for innovation and collaboration in the cannabis space.

 

• Discover the art and tech behind award-winning pre-rolls and why Charles believes a blend of human touch and automation is key to scaling production.

 

• Hear how having a good company story is integral to successfully marketing your business.

 

• Learn about Cannabis & Tech Today’s upcoming women-focused issue, created by women, for women, and spotlighting their unique stories in the industry.

 

• Explore Charles’s take on bridging the divide between cannabis and hemp—because supporting each other is how we grow stronger.

 

This episode is packed with insights on marketing your business, pre-roll technology, and the importance of consistency in your products and stories in cannabis. Don’t miss it!

HITR #23: Justin Johnson, Budsfeed & Chill Steel Pipes

In this episode, KymB gets the “blunt” facts in a candid conversation with Justin Johnson, founder and CEO of BudsFeed, an online community platform launched in 2019 that connects people around their favorite cannabis-related products and services.

 

Justin is also the co-founder and CEO of Chill Steel Pipes; makers of the world’s first double-wall vacuum insulated smoking apparatus.

 

He shares how he got his start in cannabis, what’s trending in cannabis media, and much more.

 

Justin says that you have to market your products every day and can’t take for granted that people know what you have.

 

Kym B asked: “Where do you get the most of your newsletter sign-ups from?”

 

“I would say the majority of it was the site. So I was driving people to sign up for the site either to vote on products or contribute their own products and by default you got signed up for the newsletter. Second was probably LinkedIn, and pro-active B2B outreach and trying to get people to sign up and learn. Instagram, I’ve definitely gotten some sign-ups from that, but really what I’ve found was there are people that read newsletters and there are people that look at pictures, and my Instagram strategy was more so a means of allowing them, other people, to get that content without having to subscribe.”

 

Don’t miss this discussion about cannabis marketing.

HITR #22: Lauren Mundell, Hi-Curious

In this episode, KymB gets the “blunt” facts in a candid conversation with Lauren Mundell, author and creator of the Hi-Curious app and content marketplace.

 

The Hi-Curious app is designed to help wellness consumers explore cannabis without fear of stigma. It connects users with advocates, experts, brands, and like-minded individuals in a safe space.

 

Mundell is also founder of the Hi-Curious content market place, an on-line portal to find the influencers and ambassadors to build your brand. Find out what makes a good brand ambassador and how influencer marketing can help your business. Get tips on selecting the brand ambassador that’s right for you.

 

Don’t miss this discussion about cannabis brand building.

HITR #21: Ramon Reyes, Happy Munkey

In this episode, KymB gets the “blunt” facts in a candid conversation with Ramon Reyes, co-founder of Happy Munkey.

Ramon describes the uniqueness of New York City’s cannabis culture, where “flower is still king.” He says local weed quality has improved rapidly since last year, as new indoor strains are being developed. Ramon sees New York as leading cannabis in “every aspect, because it’s just getting better. It just started three years ago, and it’s just getting better.”

Listen as Ramon describes the keys to Happy Munkey’s success, which include creating venues where all people feel they are VIPS, feel they are safe, and can just be themselves.

Don’t miss this discussion of New York City vibes, culture and business.

HITR #20: Renata Serban, Highly Elevated CPA

In this episode, KymB gets the “blunt” facts in a candid conversation In this episode, KymB gets the “blunt” facts in a candid conversation with Renata Serban.

Renata Serban is an award-winning cannabis accountant and Founder/CEO of Highly Elevated CPA. Renata Serban has a wide-ranging background in many disciplines, including chemical engineering and finance, making her eminently qualified to advise cannabis entrepreneurs and guide their businesses forward.

Renata, a Certified Public Accountant and Certified Management Accountant, is driven by a passion to help cannabis businesses start, grow, and thrive. With a unique mix of private and public accounting experience, she has successfully served her clients while advocating for the cannabis industry through state and global organizations.

Renata is excited to see more women entering the cannabis space and breaking down stereotypes. She also discusses the specific obstacles faced by cannabis entrepreneurs, many created by the new business operators themselves, who enter a difficult industry with passionate ideals but without a clearly formulated business plan. She describes the challenges of operating in a highly regulated industry and the lack of specific guidance for accountants. Tune in to learn some fun facts about Renata and hear her thoughts on the future of cannabis—change is coming!

HITR #18: Solonje Burnett, The Weed Auntie

In this episode, KymB gets the “blunt” facts in a candid conversation with Solonje Burnett, the “Weed Auntie.”

Solonje is a trailblazing Brooklyn-based entrepreneur and activist in the cannabis space. As a two-time co-founder, first with Humble Bloom, and now as Chief Culture & Community Officer at Erven, Solonje shares her insights on how data and community-driven strategies are shaping the industry.

 

Solonje dives into her passion for self-care, mental health, and creating mindful moments, all while advocating for more diversity and inclusion. Tune in to hear how Solonje is leading the fight for cannabis by putting community first.

Photo by Mara Hoffman

HITR #17: Dharsh Casinathen, Joyleaf

In this episode, KymB gets the “blunt” facts in a candid conversation with Dharshini Casinathen, Co-founder and President of Joyleaf Recreational Weed Dispensary in Roselle, New Jersey.

In this interview, Dharsh shares her personal journey with cannabis, which began in 2018 as a medical patient in New Jersey. After starting her career as a CPA at KPMG Canada and spending over 13 years at PepsiCo, a Fortune 50 company, Dharsh held multiple leadership roles, building a strong foundation in leadership, finance, and operational excellence.

 

In 2020, an exciting opportunity in the cannabis industry arose, and Dharsh fully embraced it, marking the start of her true passion for cannabis. She went on to co-found the Joyleaf Dispensary in New Jersey, where she created a retail space that offers the perfect product for every moment, while actively working to destigmatize the plant. Dharsh talks about her love for selling cannabis and her dedication to providing her customers with the best possible experience and service. She explains how her corporate experience guides her thinking and her methods to surviving as an entrepreneur in a difficult retail environment.

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