David Paleschuck

David Paleschuck
Founder, CEO, Branding Bud Consulting Group

With 20+ years of brand-building and consumer marketing experience serving American Express, MasterCard, PepsiCo, and Microsoft, David has participated in developing and marketing many of today’s best-known brands. David’s career focus has been on brand strategy, brand development, brand management, experiential, and integrated marketing. He has developed, activated, and led comprehensive marketing programs designed to connect brands with relevant communities in consistent, credible, and meaningful ways. Since entering the cannabis industry in 2012, David has created profitable partnerships while working as the VP of Licensing & Brand Partnerships at DOPE Magazine and crafted award-winning cannabis-infused products as the Chief Brand Officer at Evergreen Herbal.

David is perhaps best known for his writings and thought leadership on cannabis branding and marketing.  His writings have been featured in Forbes, Kiplingers, The Brookings Institution, The Green Report, Green Entrepreneur, Dope Magazine, High Times, PROHBTD, Cannabis Dispensary Magazine, MG, The Cannabis Industry Journal, A Different Leaf, Skunk Magazine, and New Cannabis Ventures, among others. David’s book Branding Bud: The Commercialization of Cannabis – the first book on cannabis branding – was released in April 2021 and ramped up to be the best-selling book on Amazon in the “Branding & Logo Design” and “Green Business” categories. His second book titled, “Cannabis vs. Marijuana: Landscape, Language and Context,” released in April of 2024, continues to shed light on the changing lexicon of cannabis. David is finishing his third book, “The Cannabis Brand Licensing Bible: The Ultimate Guide To Protecting and Scaling Your Cannabis Brand,” to be released in November 2025. As founder and CEO of the Branding Bud Consulting Group, David consults on many aspects of legal cannabis for those currently in the industry and those wanting to enter it.