Faye Coleman

Faye Coleman
Co-Founder, CEO, Pure Genesis

From Fortune 500 to cannabis boardrooms, Faye’s journey has been anything but typical. Faye spent over 20 years leading operations and engineering at powerhouse brands like Kraft Foods, Campbell’s Soup, Target, and CVS–building scalable systems, managing multimillion-dollar teams, and learning how to win in high-pressure spaces.

But Faye wanted to build something different. Something that not only made money–but made impact. That’s why Faye co-founded Pure Genesis–a cannabis company build on access, advocacy, and ownership. Under Faye’s leadership, Pure Genesis has secured licenses in New Jersey, New York and Florida, expanded into multi-state and international hemp operations, and developed digital cannabis education to cultivate the next generation of industry leaders.

Now, Faye is launching something bold–Genesis, a line of hemp-derived CBD and THC-infused beverages designed to offer indulgence, relaxation, and a new kind of social experience. This is the future of happy hour–no alcohol required. Faye believe people deserve choices that feel good, taste amazing, and align with the wellness-focused lifestyle they’re embracing. And she is here to lead that shift.

But Faye isn’t just about products–she’s about people, leading a community-first company, that will offer jobs to reentry citizens, invest in scholarships, internships, and leadership development, while creating profit-sharing models for under-resourced communities. Faye’s strategy is simple: do good while doing well.

And here’s her edge”
Faye operates in the black. In an industry where profitability is rare, Faye has built sustainable, revenue-generating businesses–and teaches others how to do the same. Whether she is speaking on stage or sitting across from an investor, Faye shows up with a blueprint for winning with purpose.

Faye didn’t just enter this industry.
Faye came to own it–and to help others do the same.