Cannabis Means Business (CMB), formerly CWCBExpo
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Formerly CWCBExpo

Cannabis Means Business – Conference & Expo
June 4 - 5, 2025
Javits Convention Center
New York City

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Jim Goodenough, VP of Strategy, Surfside

Jim Goodenough

SpecialityVP of Strategy, Surfside

Jim Goodenough
VP of Strategy, Surfside

Jim Goodenough is the VP of Strategy at Surfside, a leading cannabis-focused adtech and retail media platform. At the forefront of cannabis marketing innovation, Jim specializes in helping brands and retailers reach high-intent audiences with data-driven strategies while measuring their value through closed-loop attribution. With deep expertise in consumer behavior and performance marketing, Jim brings a unique lens to how cannabis companies can scale sustainably while navigating regulatory complexity and market fragmentation.

Prior to joining Surfside, Jim held key roles at Havas Media and Publicis Groupe, where he developed digital strategies and innovative marketing plans for Fortune 100 advertisers.  This cross-industry experience informs Jim’s approach to building effective marketing solutions in the evolving cannabis landscape.

All session
by Jim Goodenough

Wednesday, June 4

3:40 pm - 4:20 pm | By Jim Goodenough, Marianne Cursetjee, Radhika Murari, Dr. Chanda Macias,
Industry Check-In: Proliferating your brand to multiple markets – Gaining market share for your brand
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June 4 - 5, 2025

Javits Convention Center

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