Kristin Jordan, Highest in the Room

HITR #24: Kristin Jordan, on Cannabis Commercial Real Estate

Park Jordan Real Estate

This week on The Highest: In the Room, KymB sits down with Kristin Jordan, Founder and CEO of Park Jordan Real Estate, for a dynamic conversation about the ever-evolving cannabis industry.

 

What are the biggest ~avoidable~ pitfalls to navigate in commercial cannabis real estate? Tune in to find out.

 

The latest episode of Highest In The Room covers real estate challenges and success strategies, while Kristin also shares her insights on what’s trending “in” and what’s falling “out” as cannabis transforms into a lifestyle integrated into everyday living.

 

Recognized by Forbes as one of “Fifteen Powerful and Innovative Women in Cannabis Right Now,” Kristin founded Mannada Events and is also a professor in LIM College’s Cannabis Business programs.

Why New York, Why Now?

The Advantages of Exhibiting at Cannabis Means Business in NYC

 

As the cannabis industry continues its rapid expansion, businesses face a critical question: Where can they connect with decision-makers, discover innovative trends, and grow their market presence? For many, the answer is clear—New York City, and right now. Exhibiting at the Cannabis Means Business Conference – NY Global Edition is your chance to tap into this growing market at the epicenter of commerce and innovation.

Why New York?

New York has rapidly emerged as a critical market for cannabis, supported by forward-thinking policies and an expansive consumer base. Exhibiting in NYC isn’t just about being seen—it’s about positioning your brand where commerce, culture, and cannabis converge.

  1. A Massive Consumer Market: With a population of over 19 million, New York State represents one of the largest consumer bases in the U.S. Its diverse, largely cosmopolitan population provides an unmatched opportunity to build brand trust and visibility across many different demographics.
  2. Gateway to Global Markets: As an international hub, NYC attracts entrepreneurs, investors, and industry leaders from around the world. Exhibiting here opens doors to international markets, connecting your business with global opportunities that extend far beyond U.S. borders.
  3. Influence on Policy & Innovation: New York sets trends—not just in culture but in policy and innovation. Companies exhibiting in NYC align themselves with a forward-thinking ecosystem that fosters responsible and sustainable cannabis business practices.

Why Now? 

The cannabis landscape is transforming at an unprecedented pace, and New York’s market is still in its early stages. Businesses that establish a foothold now will reap the rewards of early adoption and influence. Here’s why timing is critical:

  1. Unmatched Growth Opportunities: New York’s cannabis market is on the rise, and companies entering now will be positioned as industry leaders. Exhibiting at Cannabis Means Business ensures your brand takes center stage during this pivotal growth phase.
  2. Cross-Sector Networking & Collaboration: NYC’s unparalleled mix of industries—finance, technology, retail, and more—provides an ideal platform for cannabis businesses to connect with traditionally non-cannabis sectors now exploring opportunities in this fast-growing industry.
  3. Showcasing Innovation in a High-Visibility Setting: As the cannabis sector matures, businesses are driving innovation in products, services, and technologies. Cannabis Means Business provides a premier platform to showcase these advancements to an audience eager to invest, collaborate, and grow.

Why Exhibit at Cannabis Means Business? 

Exhibiting at this conference a range of benefits designed to help your brand stand out and thrive in the competitive cannabis marketplace:

  • Access to a Targeted Audience: Gain direct access to an audience of decision-makers, entrepreneurs, and investors actively seeking partnerships and solutions.
  • Cross-Industry Exposure: NYC’s influence extends far beyond cannabis, drawing attention from financial institutions, tech innovators, and retailers who are increasingly interested in cannabis. This event is your gateway to partnerships with sectors driving the global economy.
  • Brand Visibility in a High-Stakes Market: New York is home to major media outlets and influencers who shape public perception. For the savvy operator, exhibiting in NYC opens up access for your brand to gain exposure that resonates far beyond the event, amplifying awareness and impact.

Shaping the Future of Cannabis

The cannabis industry’s future is being written here, today. Be a part of it—exhibit with us at Cannabis Means Business and position yourself as a thought leader driving standards and trends that will define the industry for years to come.

Join Us at Cannabis Means Business 

The Cannabis Means Business Conference – NY Global Edition is more than an event—it’s a gateway to the future of the cannabis industry. By exhibiting, you’ll connect with a diverse audience, build strategic partnerships, and solidify your brand’s position in this transformative market.

 

Why New York, why now? Because NYC is where the cannabis industry intersects with the world’s leading sectors, and its influence is reshaping the market today.

 

Secure your spot now and be part of the premier event that’s defining the future of cannabis in North America and beyond. Let Cannabis Means Business put your brand at the center of the conversation.

 

HITR #23: Justin Johnson, Budsfeed & Chill Steel Pipes

In this episode, KymB gets the “blunt” facts in a candid conversation with Justin Johnson, founder and CEO of BudsFeed, an online community platform launched in 2019 that connects people around their favorite cannabis-related products and services.

 

Justin is also the co-founder and CEO of Chill Steel Pipes; makers of the world’s first double-wall vacuum insulated smoking apparatus.

 

He shares how he got his start in cannabis, what’s trending in cannabis media, and much more.

 

Justin says that you have to market your products every day and can’t take for granted that people know what you have.

 

Kym B asked: “Where do you get the most of your newsletter sign-ups from?”

 

“I would say the majority of it was the site. So I was driving people to sign up for the site either to vote on products or contribute their own products and by default you got signed up for the newsletter. Second was probably LinkedIn, and pro-active B2B outreach and trying to get people to sign up and learn. Instagram, I’ve definitely gotten some sign-ups from that, but really what I’ve found was there are people that read newsletters and there are people that look at pictures, and my Instagram strategy was more so a means of allowing them, other people, to get that content without having to subscribe.”

 

Don’t miss this discussion about cannabis marketing.

HITR #22: Lauren Mundell, Hi-Curious

In this episode, KymB gets the “blunt” facts in a candid conversation with Lauren Mundell, author and creator of the Hi-Curious app and content marketplace.

 

The Hi-Curious app is designed to help wellness consumers explore cannabis without fear of stigma. It connects users with advocates, experts, brands, and like-minded individuals in a safe space.

 

Mundell is also founder of the Hi-Curious content market place, an on-line portal to find the influencers and ambassadors to build your brand. Find out what makes a good brand ambassador and how influencer marketing can help your business. Get tips on selecting the brand ambassador that’s right for you.

 

Don’t miss this discussion about cannabis brand building.

HITR #21: Ramon Reyes, Happy Munkey

In this episode, KymB gets the “blunt” facts in a candid conversation with Ramon Reyes, co-founder of Happy Munkey.

Ramon describes the uniqueness of New York City’s cannabis culture, where “flower is still king.” He says local weed quality has improved rapidly since last year, as new indoor strains are being developed. Ramon sees New York as leading cannabis in “every aspect, because it’s just getting better. It just started three years ago, and it’s just getting better.”

Listen as Ramon describes the keys to Happy Munkey’s success, which include creating venues where all people feel they are VIPS, feel they are safe, and can just be themselves.

Don’t miss this discussion of New York City vibes, culture and business.

Interview with Renata Serban, CPA (& more!)

Fall Season. Back to School.
Back to Business.

The Fall season is just starting, students are back at school, and businesses are shoring up their planning.

In this Newsletter we feature Renata Serban, with a brief follow-up conversation from her podcast earlier this week.*

Renata Serban, a Certified Public Accountant and Certified Management Accountant is an award-winning cannabis accountant and Founder/CEO of Highly Elevated CPA. Renata has a wide-ranging background in many disciplines, including chemical engineering and finance, making her eminently qualified to advise cannabis entrepreneurs and guide their businesses forward. 
Renata Serban, CPA
Q: CWCBExpo – You moderated a session at our conference in New York this past June.* It was about how technology can impact a cannabis business. You have a technical background which made you the perfect moderator for the session, “High Tech: How Technology Can Drive Your Business.”  You hold an engineering degree, you are a CPA, and you founded your own firm – Highly Elevated CPA – where you are an advisor, CPA tax specialist, and compliance expert to cannabis business owners.

With such a background and experience, when you advise new and existing entrepreneurs, how do you recommend they plan their finances for profitability, growth, and compliance while capital may be scarce?

A: Renata – My overall recommendation, and many business people will agree with me, is that before you start a business you need a business plan. For some reason, many start-up cannabis operators are ignoring it.

During the process of development of the business plan an entrepreneur will identify and analyze many aspects of business operations. For example, if it’s cultivation, what is the size of the lot or area where the plants will be grown, how many harvests will be during a year, what is the selling price per pound, how many employees are needed, what is the cost of build out, what are the other costs needed for getting the product ready for sale, who are the competitors, who are the potential partners?

When going through all of these thoughts an entrepreneur can have a much better idea how much funding is needed, what compliance is necessary since a business plan has to be tailored to cannabis regulations, and estimate potential growth by predicting how the market will move with time.

Scarce capital is always an issue not just for cannabis operators but for many other industries. Yes, there are more loans available for non-cannabis industries but many banks prefer operational businesses and very often the start-up non-cannabis businesses also struggle with capital raise.

Having a solid business plan with detailed financial projections is a must for any capital raise. Strong consideration also has to be given to strategic partnerships with other businesses.

“My overall recommendation is that before you start a business you need a business plan. For some reason many start-up cannabis operators are ignoring it.”

Once the company becomes operational, the profitability, growth and compliance is really driven by staying on top of the operations. I’m frequently seeing that some business owners in their first months of operations are over-hiring and over-ordering products. I always recommend starting lean with a smaller team and then gradually grow as needed. The same with products, start with small inventory, see how it goes and then increase purchases as needed.

All processes within the business need to be clearly identified so everyone knows their own responsibilities and has tools to perform those responsibilities. Automating as much of business operations as possible is important for efficient operations.

The marketing and advertising regulations in cannabis are a serious issue to consider when developing brand awareness and attracting foot traffic to the store. Dispensary owners need to think about brand development before the store is open, and they must constantly stay on top of their branding strategy once operations begin.

Prioritizing cash flow management, focusing on customer retention, efficient operations and reviewing financial metrics on a regular basis (at least monthly) are really the keys to growth. 

“Prioritizing cash flow management, focusing on customer retention, efficient operations and reviewing financial metrics on a regular basis are really the keys to growth.”

Q: CWCBExpo – You have great experience with one of the largest CPA firms that serve the industry, and you now own your own firm, Highly Elevated CPA. What advice can you give to anyone looking to go out on their own after working for a large corporate company? What steps do you recommend for them to take prior to branching out on their own?

A: Renata – The profession of accounting is currently evolving. There is a shortage of qualified accountants which is due to many factors. Some of them are declined enrollment in accounting programs, high educational requirements along with the complicated CPA exam, stress due to complex compliance rules and long hours during the busy season.

My professional accounting background is very diverse and unique. Back in the day, many CPAs working for public accounting firms would eventually move to private accounting where they would work on accounting just for one company. Nowadays, the trend is in the opposite direction. Many public accounting firms prefer to hire accountants from the private sector since these professionals would most likely know not just accounting, but operations as well. This type of work experience is very useful in public accounting firms which makes them great advisors. This was my path decades ago. I moved from being a controller for a realty management firm to being an accountant at a CPA firm.

The size of the CPA firm is also very important and I was fortunate enough to work for small firms, mid-size and larger accounting firms. The experience was very different at each firm due to the size. At each firm I learned a lot.

Starting your own business is a very challenging and a risky task. Having good technical skills is not enough when branching out on your own. As a business owner you also have to understand that you need to bring new clients. So the main recommendation before you decide to branch out is to have a good business network and have your name out there. There are many super smart accountants that don’t know how to do business development.

It’s also important to identify the goals for your firm, who will be the ideal client for the firm, what services should be provided, how many clients are enough, the infrastructure of the firm, etc.**

“As a business owner you also have to understand that you need to bring new clients. So the main recommendation before you decide to branch out is to have a good business network and have your name out there.”

* Visit CWCBExpo’s “Highest: In The Room” podcast to hear more from Renata Serban.

In the September 26 podcast, KymB gets down and real and specific with Renata about rescheduling, business planning, and the critical importance of proper accounting practices.

** Learn more about the technology to consider in your business plan. In this newsletter we feature a hot business topic from the 10th Annual CWCBExpo 2024 Conference: “High Tech: How Technology Can Drive Your Business.”  Hear about seed-to-sale software, humidity control, pre-roll machinery, vape battery technology, and of course, the impact these have on the bottom line. This session was moderated by Renata Serban, Founder and CEO of Highly Elevated CPA.

(More info and the link to watch this video are at the bottom of this newsletter.)

Rescheduling
Rescheduling Update – Prior 280-E Debts Will be Enforced

In our August newsletter, we highlighted that the Drug Enforcement Administration has delayed Rescheduling cannabis from Schedule I to Schedule III and has set a hearing for December 2, 2024. The stated reason for the delay is that they need to gather more information before a decision is made. Luke Ortner, Senior Counsel, IRS, Office of Chief Counsel, appeared as a keynote speaker in the American Institute of CPAs® and the Chartered Institute of Management Accountants® Cannabis Conference. The senior Counsel was questioned and commented on a variety of issues surrounding the taxation impact on rescheduling. One point made was that the 280-E tax policy will continue to be enforced until rescheduling is completed, and any eventual removal of 280-E is not likely to be retroactive, meaning that any past due IRS debts regarding 280-E are likely to remain collectable liabilities.

New York State Cannabis News
New York State Office of Cannabis Management, Cannabis Control Board

This month the NYS Office of Cannabis Management (OCM) announced and issued for use a new tool called the Legal Online Cannabis Activities Locator (LOCAL) Map. It is geared to streamline the licensing process and allow for transparency. It also is trying to save applicants money by not having to engage third party services during the application process. In their announcement, the OCM highlighted several aspects of this LOCAL Map tool including that it helps applicants and businesses to:

  • Evaluate retail locations
  • Check municipal opt-out statutes
  • Access data for cannabis licensing in NYS

The LOCAL Map tool has both an Industry-Focused Map tool and a Consumer-Focused Map tool geared as follows:

  • The Industry-Focused Map tool is meant for applicants, licensees and stakeholders, and can provide proximity reports, search licenses and provide the data needed to meet regulatory requirements
  • The Consumer-Focused Map tool is a dispensary locator map that locates the nearest legal dispensary in New York
NYS Market Update

There is some very positive news about retail sales in NYS. The NYS Cannabis Advisory Board (CAB) held a meeting on September 24th, and John Kagia, the NYS OCM Director of Policy, provided some sales data on the NYS retail market. Kagia asserted that the revenue outlook by year’s end is quite good and could approach $800MM.

  • The total retail sales in August closed in on $100MM
  • The total retail sales is projected to be over $500MM by the third quarter

Much of the good sales news was helped by the opening of more licensed dispensaries combined with the crack down on illegal shops, which substantially helped the legal dispensary sales.

New York State Government

Congratulations to These Recent Adult-Use Dispensary Openings

It is noteworthy is that as of September 24, 2024, the OCM reported that 197 legal Adult Use dispensaries have already opened for business. They project that 200 total dispensaries will be opened by the end of September.

Valley Greens
PEEKSKILL | 939 Central Ave, Peekskill 10566
Website: https://valleygreensny.com

Greens Greenery
UNADILLA | 54 State Highway 357, Unadilla 13849

High Peaks Canna
SARATOGA SPRINGS | 137 Maple Avenue, Saratoga Springs 12866
Website: https://highpeakscanna.com

Royal Blend Dispensary
KINGSTON | 2223 NY-32, Kingston 12401
Website: https://royalblenddispensary.com 

Alto on Chambers
NEW YORK CITY | 110 Chambers St, New York 10007
Website: https://altocanna.nyc

HighLife Health
NEW ROCHELLE | 19 Huguenot Street, New Rochelle 10801
Website: https://highlifehealth.co

ZenZest
STATEN ISLAND | 2343 Forest Avenue, Staten Island 10303
Website: https://zenszest.com

Lifted
JAMESTOWN | 320 North Main Street, Jamestown 14701

Bodega Express***
NEW YORK CITY | This is a Temporary Delivery Only (TDO) location.
No in-person or pre-order sales are allowed at this location.
Website: https://bodegaexpressny.com

Sparkboro
WASHINGTON HEIGHTS | 704 W 177th Street, New York 10033
Website: https://sparkborony.com

High Stone*
*Transitioned from Temporary Delivery Only (TDO) to Brick & Mortar location
STATEN ISLAND | 1938 Clove Road, Staten Island 10304
Website: https://highstone.nyc

State of Mind Dispensary
LATHAM | 521 Troy Schenectady Road, Latham 12110
Website: https://itssom.com

Gotham Hudson
LATHAM | 260 Warren Street, Hudson 12534
Website: https://gothamnyc.com

White Atmoss
NEWBURGH | 136 Lake Street, Ste 2, Newburgh 12550
Website: https://whiteatmoss.com

Nuna Harvest
MT VERNON | 696 Locust Street, Mt Vernon 11552
Website: https://nunaharvest.com

Beleaf BK
BROOKLYN | 1077 Atlantic Ave, Brooklyn 11238
Website: https://beleany.com

Leaf Plug
AMHERST | 3341 Sheridan Drive, Amherst 14226
Website: https://leafplug.com

Brooklyn Bourne
BROOKLYN | 2223 Church Avenue, Brooklyn 11226
Website: https://brooklynbourne.com

Bleu Leaf Dispensary
BRONX | 2034 Jerome Avenue, Bronx, NY 10453
Website: https://bleuleafdispensary.com

Ether
BUFFALO | 5100 Genesee Street, Buffalo 14225

The Highly Connected Dispensary
ITHACA | 423 Franklin Street, Ithaca 14850
Website: https://thehighlyconnected.com

Etain Kingston
KINGSTON | 445 State Route 28, Kingston 12401
Website: https://etain.com

Reef Dispensary
GREENFIELD CENTER | 2532 Route 9N, Greenfield Center 12833
Website: https://reef-dispensary.com

Satisfied Mind
NORTH TONAWANDA | 31 Webster Street, North Tonawanda 14120
Website: https://wnymind.com

Frass Box
BRONX | 3633 Kingsbridge Avenue, Bronx 10463
Website: https://frassboxcannabis.com

Luxus Botanica
ROME | 8234 Turin Road, Ste 1, Rome 13440
Website: https://luxusbotanica.com

Verilife East Syracuse
EAST SYRACUSE | 5841 Bridge Street, Ste 100, East Syracuse 13057
Website: https://verilife.com/ny/locations/east-syracuse

Sweetlife
MANHATTAN | 1662 First Avenue, New York 10028
Website: https://sweetlife.nyc

New Jersey Cannabis News

New Jersey Seeking Stakeholder Input on Medical Cannabis

Coming up on October, 1, the New Jersey Cannabis Regulatory Commission will have its final virtual session to seek input from stakeholders of medicinal cannabis. They seek participation from healthcare providers, patients, and business owners. They already held three such virtual meetings. These meetings are run by the Product Safety, Packaging, and Labeling Committee , and Permitting and Licensing Committee, and are scheduled as follows:

  • All meetings are currently scheduled for 11:30AM – 12:30PM each of those dates
  • These sessions are being organized by the NJCRC’s Commission on Public Engagement and Education Committee
  • The final roundtable session, scheduled for October 1, will be focused on Permitting and Licensing Committee issues.

If you want to participate, click here. Invitations are required in order to participate, and you will need to fill out an invitation request form.

NJ Cannabis Regulatory Commission

New Jersey Governor Phil Murphy Signs Hemp Bill

Governor Phil Murphy signed a bill that regulates the hemp market for intoxicating hemp products and prohibits the unauthorized sale to anyone under the age of 21.

National Cannabis News

DOOBIE Act

This month, the Senate Homeland Security and Government Affairs Committee approved the DOOBIE Act: Dismantling Outdated Obstacles and Barriers to Individual Employment. The DOOBIE Act is important because it limits the ability for federal agencies to use past cannabis usage against applicants getting security clearance or getting federal employment. This will certainly help to minimize the discrimination that applicants who use cannabis get when applying for federal jobs that require security clearances. Those applicants can no longer be disqualified solely due to prior cannabis use.

State Ballot Measures this November

Many states have cannabis ballot measures in this election and with early voting, things are already started. All cannabis industry businesses should stay up to date on the various measures that are now being voted on.

Nixon Recordings

The War on Drugs that Nixon unleashed needlessly created decades of injustice to people of the United States. Recently, it was uncovered that Nixon recorded, in his own words, his acknowledgment that marijuana is not dangerous. This revelation was recently found in his recordings that he kept private.

Pickleball Anyone?

Truleive Cannabis Corp. announced in a press release they forged a partnership with the Professional Pickleball Association (PPA), and with MLP by Margaritaville (Major League Pickleball).

This is an early example of a cannabis company sponsoring a sports league.

Germany Cannabis News

Germany’s Legalization

In our February Newsletter we highlighted that Germany legalized limited recreational use. Their plan sought to make it accessible through regulated cannabis non-profit groups with stringent rules regarding possession, age requirements, and grow restrictions among the members. It seems that the illicit markets there, are having a boom of their own while the German plan gets implemented. Several factors have impacted Germany’s legal recreational market.

THIS MONTH’S CWCBExpo NY 2024 ARCHIVED VIDEO

High Tech speakers (from the left) Renata Serban, Luna Stower, Dawne Morris, Dr. Sandra Shen, and Anthony Pagni
High Tech session speakers (from the left) Renata Serban, Luna Stower, Dawne Morris, Dr. Sandra Shen, and Anthony Pagni CWCBExpo NY 2024

High Tech: How Technology Can Drive Your Business

This is a discussion about how technology should figure into your cannabis business. We explore how technology affects your ROI and the aspects that can make a difference.

The session is brimming with cannabis business innovators, technologists, and entrepreneurs discussing how technology could impact your business plan and how it can make a difference for your business success. Moderated by Renata Serban, Founder and CEO of Highly Elevated CPA, and joined by iconic leaders from various sectors, this session delivered a very energetic and informative approach on how tech can and will drive your business.

Moderated by Renata Serban, Founder, CEO, Highly Elevated CPA, with: Dawne Morris, CEO and Co-founder of PROTEUS Business Solution; Anthony Pagni, Founder & Co-Owner Perfectionist Rolling Equipment, Managing Partner, Aephex, Automated Pre-Roll System; Dr. Sandra Shen, Founder, ATMOSIScience Inc; Luna Stower, Chief Impact Officer, Ispire Vape Technology.

Don’t miss out. Get prime exhibit space now.

CWCBExpo, 11th Annual
June 4 – 5, 2025
Javits Convention Center, NYC

 

HITR #20: Renata Serban, Highly Elevated CPA

In this episode, KymB gets the “blunt” facts in a candid conversation In this episode, KymB gets the “blunt” facts in a candid conversation with Renata Serban.

Renata Serban is an award-winning cannabis accountant and Founder/CEO of Highly Elevated CPA. Renata Serban has a wide-ranging background in many disciplines, including chemical engineering and finance, making her eminently qualified to advise cannabis entrepreneurs and guide their businesses forward.

Renata, a Certified Public Accountant and Certified Management Accountant, is driven by a passion to help cannabis businesses start, grow, and thrive. With a unique mix of private and public accounting experience, she has successfully served her clients while advocating for the cannabis industry through state and global organizations.

Renata is excited to see more women entering the cannabis space and breaking down stereotypes. She also discusses the specific obstacles faced by cannabis entrepreneurs, many created by the new business operators themselves, who enter a difficult industry with passionate ideals but without a clearly formulated business plan. She describes the challenges of operating in a highly regulated industry and the lack of specific guidance for accountants. Tune in to learn some fun facts about Renata and hear her thoughts on the future of cannabis—change is coming!

HITR #19: Jane West

In this episode, KymB gets the “blunt” facts in a candid conversation with Jane West.

Jane West is both a leading cannabis activist and CEO of the eponymous lifestyle brand Jane West. KymB refers to West as a true “pilgrim of the plant.” As part of her activism, West founded Women Grow in 2014, a pioneering organization that hosts networking events featuring industry leaders to empower women to succeed and influence the cannabis industry.

West shares her journey as a woman entrepreneur in the cannabis space, the challenges she’s faced, and her vision to make the industry more inclusive for women. From starting all of her businesses as a solo entrepreneur from her home office, to leading a movement, Jane’s story is one of resilience and dedication.

Tune in to hear West’s insights on how to survive as an entrepreneur and advocate in the cannabis space.

HITR #18: Solonje Burnett, The Weed Auntie

In this episode, KymB gets the “blunt” facts in a candid conversation with Solonje Burnett, the “Weed Auntie.”

Solonje is a trailblazing Brooklyn-based entrepreneur and activist in the cannabis space. As a two-time co-founder, first with Humble Bloom, and now as Chief Culture & Community Officer at Erven, Solonje shares her insights on how data and community-driven strategies are shaping the industry.

 

Solonje dives into her passion for self-care, mental health, and creating mindful moments, all while advocating for more diversity and inclusion. Tune in to hear how Solonje is leading the fight for cannabis by putting community first.

Photo by Mara Hoffman

HITR #17: Dharsh Casinathen, Joyleaf

In this episode, KymB gets the “blunt” facts in a candid conversation with Dharshini Casinathen, Co-founder and President of Joyleaf Recreational Weed Dispensary in Roselle, New Jersey.

In this interview, Dharsh shares her personal journey with cannabis, which began in 2018 as a medical patient in New Jersey. After starting her career as a CPA at KPMG Canada and spending over 13 years at PepsiCo, a Fortune 50 company, Dharsh held multiple leadership roles, building a strong foundation in leadership, finance, and operational excellence.

 

In 2020, an exciting opportunity in the cannabis industry arose, and Dharsh fully embraced it, marking the start of her true passion for cannabis. She went on to co-found the Joyleaf Dispensary in New Jersey, where she created a retail space that offers the perfect product for every moment, while actively working to destigmatize the plant. Dharsh talks about her love for selling cannabis and her dedication to providing her customers with the best possible experience and service. She explains how her corporate experience guides her thinking and her methods to surviving as an entrepreneur in a difficult retail environment.

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