HITR #23: Justin Johnson, Budsfeed & Chill Steel Pipes
In this episode, KymB gets the “blunt” facts in a candid conversation with Justin Johnson, founder and CEO of BudsFeed, an online community platform launched in 2019 that connects people around their favorite cannabis-related products and services.
Justin is also the co-founder and CEO of Chill Steel Pipes; makers of the world’s first double-wall vacuum insulated smoking apparatus.
He shares how he got his start in cannabis, what’s trending in cannabis media, and much more.
Justin says that you have to market your products every day and can’t take for granted that people know what you have.
Kym B asked: “Where do you get the most of your newsletter sign-ups from?”
“I would say the majority of it was the site. So I was driving people to sign up for the site either to vote on products or contribute their own products and by default you got signed up for the newsletter. Second was probably LinkedIn, and pro-active B2B outreach and trying to get people to sign up and learn. Instagram, I’ve definitely gotten some sign-ups from that, but really what I’ve found was there are people that read newsletters and there are people that look at pictures, and my Instagram strategy was more so a means of allowing them, other people, to get that content without having to subscribe.”
Don’t miss this discussion about cannabis marketing.
